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When marketing becomes a minefield /

When marketing becomes a minefield / Harvard Business School Press - Boston : Harvard Business School Press, c2004. - 187 p. ; 21 cm. - Management dilemmas .

Includes index.

ISBN: 1591395054

LCCN:

Subjects--Topical Terms:
Marketing
Management
Problems, exercises,

LC Class. No.: HF5415.13 / .W48 2004

Dewey Class. No.: 658.8 / W574

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When marketing becomes a minefield /