Strategic marketing management :
Parry, Mark E.
Strategic marketing management : a means-end approach / Mark E. Parry - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .
Includes index.
0071372229
Marketing
Management
HF5415.13 / .P336 2002
658.8 / P265s
Strategic marketing management : a means-end approach / Mark E. Parry - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .
Includes index.
0071372229
Marketing
Management
HF5415.13 / .P336 2002
658.8 / P265s