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Applications in basic marketing :

Perreault, William D.

Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - Boston : McGraw-Hill/Irwin, c2003. - ix, 214 p. : ill. ; ill. 26 cm.

ISBN: 0072557982

LCCN:

Subjects--Topical Terms:
Marketing
Periodicals Marketing
Management
Periodicals Marketing

LC Class. No.: HF5410 / . 2003

Dewey Class. No.: 658.8005 / P455a

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Applications in basic marketing :