International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora and John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : ill. ; 29 cm. + 1 computer disc (CD ; 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071111026 9780070598799
Export marketing
International business enterprises.
HF1416 / .C38 2005
International marketing / Philip R. Cateora and John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : ill. ; 29 cm. + 1 computer disc (CD ; 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071111026 9780070598799
Export marketing
International business enterprises.
HF1416 / .C38 2005