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Kellogg on strategy : concepts, tools, and frameworks for practitioners /

Dranove, David

Kellogg on strategy : concepts, tools, and frameworks for practitioners / David Dranove and Sonia Marciano. - Hoboken, N.J. : John Wiley, c2005. - vi, 234 p. : ill. ; 23 cm.

Includes index.

ISBN: 0471478555 9780471478553

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.
Industrial management.

LC Class. No.: HD30.28 / .D73 2005

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Kellogg on strategy : concepts, tools, and frameworks for practitioners /