North South University Library OPACMarketing strategy :
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins - 7th ed. - New York : McGraw-Hill/Irwin, c2011. - xv, 352 p. : ill. ; 26 cm.
9780073381152
Marketing
Management
HF5415.13 / .M3586 2011
658.802 / W182m
Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins - 7th ed. - New York : McGraw-Hill/Irwin, c2011. - xv, 352 p. : ill. ; 26 cm.
9780073381152
Marketing
Management
HF5415.13 / .M3586 2011
658.802 / W182m