A preface to marketing management /
Peter, J. Paul
A preface to marketing management / J. Paul Peter and James H. Donnelly - 12th ed. - New York : McGraw-Hill/Irwin, c2011. - xiv, 258 p. : ill. ; 26 cm.
9780071221115
Marketing
Management
HF5415.13 / .P388 2011
A preface to marketing management / J. Paul Peter and James H. Donnelly - 12th ed. - New York : McGraw-Hill/Irwin, c2011. - xiv, 258 p. : ill. ; 26 cm.
9780071221115
Marketing
Management
HF5415.13 / .P388 2011