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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik - 6th ed. - Mason, OH : South-Western, Cengage Learning, c2012. - xli, 693 p. ; ill. ; 29 cm.

ISBN: 9780538473323

LCCN:

Subjects--Topical Terms:
Advertising
Advertising media planning

LC Class. No.: HF5821 / .O34 2012

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Advertising and integrated brand promotion /