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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler ... [et al.]. - 14th ed. - Boston : Pearson, c2012. - xxii, 657, [127] p. : ill. ; 29 cm.

ISBN: 9780273753360

LCCN:

Subjects--Topical Terms:
Marketing
Management.

LC Class. No.: HF5415.13 / .K64 2012

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Marketing management /