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Marketing research /

McDaniel, Carl

Marketing research / Carl McDaniel and Roger Gates - 9th ed. - Singapore : John Wiley, c2013. - xxx, 636, [68] p. : ill. ; 26 cm.

ISBN: 9781118112717

LCCN:

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3823 2013

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Marketing research /