North South University Library OPACPrinciples of corporate communication /
Riel, Cees B. M. van
Principles of corporate communication / Cees B. M. van Riel ; edited by Chris Blackburn. - New York : Prentice-Hall, c1995. - xiii, 239 p. : ill. ; 23 cm.
Translation of: Identiteit en imago
Includes bibliographical references (p. 220-229) and index.
0131509969
Communication in management.
Corporations--Communication systems
Corporations --Public relations
Corporate image.
HD30.3 / .R54 1995
658.45 / R555p
Principles of corporate communication / Cees B. M. van Riel ; edited by Chris Blackburn. - New York : Prentice-Hall, c1995. - xiii, 239 p. : ill. ; 23 cm.
Translation of: Identiteit en imago
Includes bibliographical references (p. 220-229) and index.
0131509969
Communication in management.
Corporations--Communication systems
Corporations --Public relations
Corporate image.
HD30.3 / .R54 1995
658.45 / R555p