Mobile marketing channel :
Shareef, Mahmud Akhter
Mobile marketing channel : online consumer behavior / Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar - New York : Springer, c2016. - xx, 132 p. ; ill., figs., tabs. ; 24 cm. - Springer briefs in business .
9783319312859
Electronic commerce
Management. Internet marketing. Mobile commerce.
HF5548.32 / .S83 2016
Mobile marketing channel : online consumer behavior / Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar - New York : Springer, c2016. - xx, 132 p. ; ill., figs., tabs. ; 24 cm. - Springer briefs in business .
9783319312859
Electronic commerce
Management. Internet marketing. Mobile commerce.
HF5548.32 / .S83 2016