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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan and Mark C. Green. - 9th ed. - Boston : Pearson, c2017. - xx, 604 p. : ill. ; 28 cm.

Includes index.

ISBN: 9780134129945

Subjects--Topical Terms:
Export marketing

LC Class. No.: HF1416 / .K44 2017

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Global marketing /