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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker and Christine Moorman - 11th ed. - Hoboken, NJ : John Wiley, c2018. - ix, 380 p. ; 24 cm.

ISBN: 9781119441434

LCCN:

Subjects--Topical Terms:
Marketing
Management
Strategic planning

LC Class. No.: HF5415.13 / .A23 2018

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