North South University Library OPACGlobal marketing : a decision-oriented approach /
Hollensen, Svend
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - 1 online resource (xliii, 756 p.)
Includes bibliographical references and index.
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
9780273726227 (pbk.)
2010009888
Export marketing.
Export marketing--Case studies.
Electronic books.
HF1416 / .H65 2011
658.8/4
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - 1 online resource (xliii, 756 p.)
Includes bibliographical references and index.
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
9780273726227 (pbk.)
2010009888
Export marketing.
Export marketing--Case studies.
Electronic books.
HF1416 / .H65 2011
658.8/4