North South University Library OPAC

Health communication :

Parvanta, Claudia F.,

Health communication : strategies and skills for a new era / Claudia Parvanta and Sarah Bauerle Bass - Burlington, Massachusetts : Jones & Bartlett Learning, 2020. - xvii, 324 p. : ills. ; 28 cm.

Includes bibliographical references and index.

Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.



9781284065879 (pbk.) 1284065871 (pbk.)


Health Communication
Health Education

RA423.2 / .P37 2020

362.101/4
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