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Concepts for modern marketing /

Concepts for modern marketing / edited by Ralph L. Day - Pennsylvania : International Textbook Co., c1968. - xiv,324 p. : ill., figs., tabs. ; 23 cm. - Internationals series in marketing .

Includes index.

ISBN:

LCCN:

Subjects--Topical Terms:
Marketing
Management Small business
Management

LC Class. No.: HF5415 / .13 1968

Dewey Class. No.: 658.8 / C744d

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Concepts for modern marketing /