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Analytical approaches to product and marketing planning /

Analytical approaches to product and marketing planning / edited by Allan D. Shocker - Cambridge, Mass. : Marketing Science Institute, c1979. - viii, 492 p. ; 28 cm.

Includes index.

ISBN:

LCCN:

Subjects--Topical Terms:
Marketing
Marketing planning
Marketing planning

LC Class. No.: A11 / . 1979

Dewey Class. No.: 658.8

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