Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton and Charles Futrell - 8th ed. - New York : McGraw-Hill, c1987. - xx, 666 p. : ill. ; 24 cm. - McGraw-Hill in marketing .
007069438
Marketing
Management
Sales management
HF5415 / . 1987
658.8 / S792f
Fundamentals of marketing / William J. Stanton and Charles Futrell - 8th ed. - New York : McGraw-Hill, c1987. - xx, 666 p. : ill. ; 24 cm. - McGraw-Hill in marketing .
007069438
Marketing
Management
Sales management
HF5415 / . 1987
658.8 / S792f