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Marketing financial services /

Marketing financial services / edited by David B. Zenoff - Massachusetts : Ballinger, c1989. - xliii,226 p. : ill., figs., tabs. ; 23 cm. - The institutional Investor Series in Finance .

ISBN: 088730298X

LCCN:

Subjects--Topical Terms:
Financial services industry
Business
Marketing

LC Class. No.: HG173 / .M3525 1989

Dewey Class. No.: 332.10688 / M345

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Marketing financial services /