North South University Library OPACGlobal marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 4th ed. - New Jersey : Prentice Hall, c1989. - xvi, 783 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Rev. ed. of: Multinational marketing management. 3rd ed. c1984.
Includes bibliographies and indexes.
0133572609
Export marketing--Management
Export marketing--Management--Case studies.
HF1009.5 / .K44 1989
658.848 / K26g
Global marketing management / Warren J. Keegan. - 4th ed. - New Jersey : Prentice Hall, c1989. - xvi, 783 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Rev. ed. of: Multinational marketing management. 3rd ed. c1984.
Includes bibliographies and indexes.
0133572609
Export marketing--Management
Export marketing--Management--Case studies.
HF1009.5 / .K44 1989
658.848 / K26g