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Global marketing : perspective and cases /

Hassan, Salah S.

Global marketing : perspective and cases / Salah S. Hassan and Roger D. Blackwell. - Fort Worth, Tex. : Dryden, c1994. - xxiii, 582 p. : ill. ; 25cm.

Includes bibliographical references and indexes.

ISBN: 0030981077

Subjects--Topical Terms:
Export marketing --Management. --United States
Marketing--Management.--United States
International business enterprises--Management.-- United States

LC Class. No.: HF1416.5 / .H37 1994

Dewey Class. No.: 658.8 / H353g

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Global marketing : perspective and cases /