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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong - 5th ed. - New Delhi : Prentice-Hall, c1994. - xx, 711 p. : ill. ; 25 cm.

ISBN: 8120307046

LCCN:

Subjects--Topical Terms:
Marketing
Management
Sales management

LC Class. No.: HF5415 / .K636 1994

Dewey Class. No.: 658.8 / K87p

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