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Advertising management /

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - New Jersey : Prentice-Hall, c1995. - xiii, 754 p. : ill. ; 24 cm.

ISBN: 0133057151

LCCN:

Subjects--Topical Terms:
Advertisingmanagement
Advertising media

LC Class. No.: HF5823 / .A13 1995

Dewey Class. No.: 659.1 / B328a

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