North South University Library OPACServices marketing /
Kurtz, David L.
Services marketing / David L. Kurtz and Kenneth E. Clow. - New York : John Wiley, c1998. - xxii, 570 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471180343 9780471180340
Service industries--Marketing
Customer services.
HD9980.5 / .K87 1998
658.8 / K96s
Services marketing / David L. Kurtz and Kenneth E. Clow. - New York : John Wiley, c1998. - xxii, 570 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471180343 9780471180340
Service industries--Marketing
Customer services.
HD9980.5 / .K87 1998
658.8 / K96s