North South University Library OPAC

Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker - 5th ed. - New York : John Wiley, c1998. - xiv, 330 p. : ill. ; 23 cm.

0471177431




Marketing management

HF5415.13 / .A23 1998

658.8 / A111s
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