Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker - 5th ed. - New York : John Wiley, c1998. - xiv, 330 p. : ill. ; 23 cm.
0471177431
Marketing management
HF5415.13 / .A23 1998
658.8 / A111s
Strategic market management / David A. Aaker - 5th ed. - New York : John Wiley, c1998. - xiv, 330 p. : ill. ; 23 cm.
0471177431
Marketing management
HF5415.13 / .A23 1998
658.8 / A111s