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International marketing management : strategies and cases /

Jeannet, Jean-Pierre

International marketing management : strategies and cases / Jean-Pierre Jeannet and Hubert D. Hennessey. - Dallas : Houghton Mifflin, c1988. - xxii, 873 p. : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 039535675X

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1009.5 / .J43 1988

Dewey Class. No.: 658.8 / J43i

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International marketing management : strategies and cases /