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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xvi,752 p. : 24 cm.

Includes index.

ISBN: 0070275432

LCCN:

Subjects--Topical Terms:
Marketing - Decision making Marketing
Management Marketing
Management
Case studies

LC Class. No.: HF5415.135 / .C72 2000

Dewey Class. No.: 658.802 / C898s

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