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Cases in marketing management /

Guiltinan, Joseph P.

Cases in marketing management / Joseph P. Guiltinan and Gordon W. Paul - New York : McGraw Hill, c1991. - xii, 435 p. : ill. ; 24 cm. - McGraw Hill series in marketing .

ISBN: 0070489475

LCCN:

Subjects--Topical Terms:
Marketing management
Marketing strategies

LC Class. No.: HF5415.13 / .B448 1991

Dewey Class. No.: 658.8 / G953c

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Cases in marketing management /