North South University Library OPAC

Operating in emerging markets : (Record no. 28594)

MARC details
000 -LEADER
fixed length control field 03610cam a22003857i 4500
001 - CONTROL NUMBER
control field 17757398-BD-DhNSU-28593
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhNSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200129180515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200129t20142014njua|||||b||| |01 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132983389
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132983389
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Transcribing agency YDXCP
Modifying agency BD-DhNSU
-- BDX
-- BTCTA
-- CDX
-- GSU
-- EGM
-- SINLB
-- CUS
-- CHVBK
-- DLC
041 ## - LANGUAGE CODE
Language code of text eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD2755.5
Item number .C57 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.049
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ciravegna, Luciano,
Dates associated with a name 1978-,
245 10 - TITLE STATEMENT
Title Operating in emerging markets :
Remainder of title a guide to management and strategy in the new international economy /
Statement of responsibility, etc Luciano Ciravegna, Robert Fitzgerald and Sumit Kundu.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, New Jersey :
Name of publisher, distributor, etc FT Press,
Date of publication, distribution, etc ©2014
300 ## - PHYSICAL DESCRIPTION
Extent xi, 340 p. :
Other physical details ill., map ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future.<br/><br/><br/>"Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." <br/><br/>--S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing & International Business.
590 ## - LOCAL NOTE (RLIN)
Documentalist Md. Abdul Hakim.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
General subdivision Employees
-- Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Emerging Market.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multinationales Unternehmen.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategisches Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internationales Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markterschliessung.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fitzgerald, Robert,
Dates associated with a name 1959-,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kundu, Sumit,
Relator term author.
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified WorldCat
Uniform Resource Identifier https://www.worldcat.org/title/operating-in-emerging-markets-a-guide-to-management-and-strategy-in-the-new-international-economy/oclc/981378342&referer=brief_results
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type BK
100 1# - MAIN ENTRY--PERSONAL NAME
-- 6035
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6044
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6045
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6038
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6039
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6040
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6041
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6042
700 1# - ADDED ENTRY--PERSONAL NAME
-- 271
700 1# - ADDED ENTRY--PERSONAL NAME
-- 6043
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 28594
-- 28594
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Shelving location DATE acquired (DATE Received) Source of acquisition (Supplier) Currency Price Bill Code Total Checkouts Call Number Barcode (Accession #) Checked out Date last seen Date last checked out Copy number Bill Date Item type
    lcc     Non-fiction North South University Library North South University Library General Stacks 2020-01-29 Ms. Zarjina Tarana Khalil, Faculty Member, MIB, NSU ৳ (BDT) 6898.00 486528 1 HD2755.5.C57 2014 46705 2020-04-30 2020-02-03 2020-02-03 1 2020-01-07 Books
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