MARC details
000 -LEADER |
fixed length control field |
03610cam a22003857i 4500 |
001 - CONTROL NUMBER |
control field |
17757398-BD-DhNSU-28593 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhNSU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200129180515.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200129t20142014njua|||||b||| |01 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132983389 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132983389 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
YDXCP |
Transcribing agency |
YDXCP |
Modifying agency |
BD-DhNSU |
-- |
BDX |
-- |
BTCTA |
-- |
CDX |
-- |
GSU |
-- |
EGM |
-- |
SINLB |
-- |
CUS |
-- |
CHVBK |
-- |
DLC |
041 ## - LANGUAGE CODE |
Language code of text |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD2755.5 |
Item number |
.C57 2014 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.049 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ciravegna, Luciano, |
Dates associated with a name |
1978-, |
245 10 - TITLE STATEMENT |
Title |
Operating in emerging markets : |
Remainder of title |
a guide to management and strategy in the new international economy / |
Statement of responsibility, etc |
Luciano Ciravegna, Robert Fitzgerald and Sumit Kundu. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, New Jersey : |
Name of publisher, distributor, etc |
FT Press, |
Date of publication, distribution, etc |
©2014 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 340 p. : |
Other physical details |
ill., map ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future.<br/><br/><br/>"Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." <br/><br/>--S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
Marketing & International Business. |
590 ## - LOCAL NOTE (RLIN) |
Documentalist |
Md. Abdul Hakim. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business enterprises. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business enterprises |
General subdivision |
Employees |
-- |
Management. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Emerging Market. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Multinationales Unternehmen. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategisches Management. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internationales Management. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Markterschliessung. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fitzgerald, Robert, |
Dates associated with a name |
1959-, |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kundu, Sumit, |
Relator term |
author. |
856 4# - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
WorldCat |
Uniform Resource Identifier |
https://www.worldcat.org/title/operating-in-emerging-markets-a-guide-to-management-and-strategy-in-the-new-international-economy/oclc/981378342&referer=brief_results |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
lcc |
Koha item type |
BK |
100 1# - MAIN ENTRY--PERSONAL NAME |
-- |
6035 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
6044 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
6045 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
6038 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
6039 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
6040 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
6041 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
6042 |
700 1# - ADDED ENTRY--PERSONAL NAME |
-- |
271 |
700 1# - ADDED ENTRY--PERSONAL NAME |
-- |
6043 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
-- |
28594 |
-- |
28594 |