North South University Library OPAC

Digital Marketing / (Record no. 28931)

MARC details
000 -LEADER
fixed length control field 03262aam a22004211a 4500
001 - CONTROL NUMBER
control field BD-DhNSU-28931
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhNSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231025175449.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m || d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200924s2016 enk gob b 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292077646
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292077642
040 ## - CATALOGING SOURCE
Original cataloging agency IDEBK
Transcribing agency BD-DhNSU
Modifying agency BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .C43 2016
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87202854678
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave.
245 10 - TITLE STATEMENT
Title Digital Marketing /
Statement of responsibility, etc Dave Chaffey and Fiona Ellis-Chadwick.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice c2016.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxvi, 702 p.)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
Content type code txt
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
Media type code c
338 ## - CARRIER TYPE
Carrier type term online resource
2 rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'<br/>David Edmundson-Bird<br/>Principal Lecturer in Digital Marketing<br/>Manchester Metropolitan University<br/> <br/><br/>Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.<br/><br/>Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.<br/><br/> <br/><br/>Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.<br/><br/> <br/><br/>Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing & International Business
590 ## - LOCAL NOTE (RLIN)
Documentalist Md. Abdul Hakim
590 ## - LOCAL NOTE (RLIN)
Documentalist Abu Sadat Md. Sayem
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Economics
General subdivision Industrial Management
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Economics
General subdivision Management
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona.
Relator term author
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Materials specified ◉ login required
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type EBOOK
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 28931
-- 28931
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Shelving location DATE acquired (DATE Received) Call Number Barcode (Accession #) Date last seen Copy number Bill Date Item type
    lcc   Not For Loan Non-fiction North South University Library North South University Library Online 2020-09-24 HF5415.1265.C43 2016 500010030 2020-09-24 1 2020-09-24 eBook (Electronic Book)
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