MARC details
000 -LEADER |
fixed length control field |
03262aam a22004211a 4500 |
001 - CONTROL NUMBER |
control field |
BD-DhNSU-28931 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhNSU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231025175449.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m || d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200924s2016 enk gob b 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292077646 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292077642 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
IDEBK |
Transcribing agency |
BD-DhNSU |
Modifying agency |
BD-DhNSU |
041 ## - LANGUAGE CODE |
Language code of text |
eng |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.C43 2016 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.87202854678 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chaffey, Dave. |
245 10 - TITLE STATEMENT |
Title |
Digital Marketing / |
Statement of responsibility, etc |
Dave Chaffey and Fiona Ellis-Chadwick. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow, England : |
Name of producer, publisher, distributor, manufacturer |
Pearson, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2016. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xxvi, 702 p.) |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
Content type code |
txt |
337 ## - MEDIA TYPE |
Media type term |
computer |
Source |
rdamedia |
Media type code |
c |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
2 |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'<br/>David Edmundson-Bird<br/>Principal Lecturer in Digital Marketing<br/>Manchester Metropolitan University<br/> <br/><br/>Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.<br/><br/>Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.<br/><br/> <br/><br/>Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.<br/><br/> <br/><br/>Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
Marketing & International Business |
590 ## - LOCAL NOTE (RLIN) |
Documentalist |
Md. Abdul Hakim |
590 ## - LOCAL NOTE (RLIN) |
Documentalist |
Abu Sadat Md. Sayem |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Economics |
General subdivision |
Industrial Management |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Economics |
General subdivision |
Management |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
Source of term |
local |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ellis-Chadwick, Fiona. |
Relator term |
author |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Public note |
Full text available: |
Materials specified |
◉ login required |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
lcc |
Koha item type |
EBOOK |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
-- |
28931 |
-- |
28931 |