MARC details
000 -LEADER |
fixed length control field |
02352pam a2200349 i 4500 |
001 - CONTROL NUMBER |
control field |
BD-DhNSU-28970 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhNSU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231025143217.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
201006s2017 njua g |0|1|0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119235590 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
BD-DhNSU |
Modifying agency |
BD-DhNSU |
-- |
BD-DhNSU |
041 ## - LANGUAGE CODE |
Language code of text |
eng |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.D45 2017 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Deiss, Ryan |
245 10 - TITLE STATEMENT |
Title |
Digital marketing: |
Remainder of title |
for dummies/ |
Statement of responsibility, etc |
Ryan Deiss and Russ Henneberry. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken : |
Name of publisher, distributor, etc |
John Wiley & Sons, |
Date of publication, distribution, etc |
c2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 334 p. : |
Other physical details |
ill. (black and white) ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 ## - FORMATTED CONTENTS NOTE |
Table of Content (TOC) |
Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
Marketing & International Business |
590 ## - LOCAL NOTE (RLIN) |
Documentalist |
Sumaiya Kainat Bintey Kohinoor |
590 ## - LOCAL NOTE (RLIN) |
Documentalist |
Badhan Hubert Corraya |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Electronic commerce |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Digital media |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Henneberry, Russ |
856 4# - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
worldcat view |
Uniform Resource Identifier |
https://www.worldcat.org/title/digital-marketing/oclc/1036726268&referer=brief_results |
856 4# - ELECTRONIC LOCATION AND ACCESS |
Public note |
Full text available: |
Materials specified |
◉ login required |
Uniform Resource Identifier |
https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=54097460ec80552eaef5c70b43dbcf44 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
lcc |
Koha item type |
BK |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
-- |
28970 |
-- |
28970 |