North South University Library OPAC

Digital marketing: (Record no. 28970)

MARC details
000 -LEADER
fixed length control field 02352pam a2200349 i 4500
001 - CONTROL NUMBER
control field BD-DhNSU-28970
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhNSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231025143217.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201006s2017 njua g |0|1|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119235590 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency BD-DhNSU
Modifying agency BD-DhNSU
-- BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .D45 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Deiss, Ryan
245 10 - TITLE STATEMENT
Title Digital marketing:
Remainder of title for dummies/
Statement of responsibility, etc Ryan Deiss and Russ Henneberry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2017.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 334 p. :
Other physical details ill. (black and white) ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Table of Content (TOC) Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success.
520 ## - SUMMARY, ETC.
Summary, etc. Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing & International Business
590 ## - LOCAL NOTE (RLIN)
Documentalist Sumaiya Kainat Bintey Kohinoor
590 ## - LOCAL NOTE (RLIN)
Documentalist Badhan Hubert Corraya
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Henneberry, Russ
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified worldcat view
Uniform Resource Identifier https://www.worldcat.org/title/digital-marketing/oclc/1036726268&referer=brief_results
856 4# - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Materials specified ◉ login required
Uniform Resource Identifier https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=54097460ec80552eaef5c70b43dbcf44
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type BK
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 28970
-- 28970
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Shelving location DATE acquired (DATE Received) Source of acquisition (Supplier) Currency Price Bill Code Total Checkouts Total Renewals Call Number Barcode (Accession #) Date last seen Date last checked out Copy number Bill Date Item type
    lcc     Non-fiction North South University Library North South University Library General Stacks 2020-09-23 Parama Publishers & Distributors ৳ (BDT) 2309.00 000043/20 1 1 HF5415.1265.D45 2017 47747 2021-12-18 2021-12-18 1 2020-09-22 Books
    lcc   Not For Loan Non-fiction North South University Library North South University Library Online 2021-09-01             HF5415.1265.D45 2017 500010328 2021-09-01   1 2021-09-01 eBook (Electronic Book)
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