MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02333cam a22003494i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BD-DhNSU-29015 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201014123116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201014s2012 enk b 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789389165739 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
BD-DhNSU |
| Modifying agency |
BD-DhNSU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.M35 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/042 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malefyt, Timothy de Waal. |
| -- |
11252 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and anthropology : |
| Remainder of title |
ethnographic practice and cultural perspectives / |
| Statement of responsibility, etc. |
Timothy de Waal Malefyt and Robert J. Morais. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New Delhi : |
| Name of publisher, distributor, etc. |
Bloomsbury, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 186 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Marketing & International Business |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Documentalist |
Nuri Mahajabi |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| -- |
11259 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Anthropology. |
| -- |
11260 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| -- |
11261 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SOCIAL SCIENCE / Anthropology / Cultural. |
| -- |
11262 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SOCIAL SCIENCE / Sociology / General. |
| -- |
11263 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Industries / Media & Communications Industries. |
| -- |
11264 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Advertising & Promotion. |
| -- |
11265 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morais, Robert J. |
| Relator term |
author |
| -- |
11258 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| -- |
29015 |
| -- |
29015 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
lcc |
| Koha item type |
BK |
North South University Library OPAC