MARC details
000 -LEADER |
fixed length control field |
01729cam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
BD-DhNSU-29545 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhNSU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210207134820.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081022s2001 enkae b 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780333801659 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780230365148 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
BD-DhNSU |
Modifying agency |
BD-DhNSU |
041 ## - LANGUAGE CODE |
Language code of text |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9940 |
Item number |
.A2J33 2001 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
746.9/20688 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jackson, Tim, |
-- |
861 |
245 10 - TITLE STATEMENT |
Title |
Mastering fashion buying and merchandising management. |
Statement of responsibility, etc. |
Tim Jackson and David Shaw. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Palgrave Macmillan, |
Date of publication, distribution, etc. |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 376 p. : |
Other physical details |
ill., plans ; |
Dimensions |
24 cm. |
490 0# - SERIES STATEMENT |
Series statement |
Palgrave master series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Table of Content (TOC) |
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
Marketing & International Business |
590 ## - LOCAL NOTE (RLIN) |
Documentalist |
Ruksana Chowdhury |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Fashion merchandising. |
-- |
706 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Shaw, David, |
Relator term |
author |
-- |
3922 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0912/2008045140-b.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
-- |
29545 |
-- |
29545 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
lcc |
Koha item type |
BK |