North South University Library OPACExtraordinary PR ordinary budget : (Record no. 29597)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01777cam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-29597 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211027155725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210218s2017 caua g 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781626569935 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhNSU |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .F37 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farmer, Jennifer R., |
| -- | 16464 |
| 245 10 - TITLE STATEMENT | |
| Title | Extraordinary PR ordinary budget : |
| Remainder of title | a strategy guide / |
| Statement of responsibility, etc. | Jennifer R. Farmer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oakland : |
| Name of publisher, distributor, etc. | Berrett-Koehler Publishers, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 164 p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.<br/>Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Management |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Accounting & Finance |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Social Science |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Nuri Mahajabi |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| -- | 24256 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 29597 |
| -- | 29597 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Date last seen | Copy number | Bill Date | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2021-02-17 | PBS Ltd. | ৳ (BDT) | 1735.00 | 20210215 | HD59.F37 2017 | 48160 | 2021-02-18 | 1 | 2021-02-15 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2021-02-17 | PBS Ltd. | ৳ (BDT) | 1735.00 | 20210215 | HD59.F37 2017 | 48161 | 2021-02-18 | 2 | 2021-02-15 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2021-02-17 | PBS Ltd. | ৳ (BDT) | 1735.00 | 20210215 | HD59.F37 2017 | 48162 | 2021-02-18 | 3 | 2021-02-15 | Books |