Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising / Gordon C. Bruner, Paul J. Hensel and Karen E. James
Material type: TextLanguage: English Publication details: Mason, OH. : Thomson, c2005.Description: xxii, 842 p. : 25 cmISBN:- 658.83028 B894m
- HF5415.3 .B785 2005
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | HF5415.3.B785 2005 (Browse shelf(Opens below)) | 1 | Available | 28710 |
There are no comments on this title.
Log in to your account to post a comment.