North South University Library OPAC
Pharmaceutical marketing / Ajoy S. Joseph.
Material type:
TextLanguage: English Publication details: New Delhi : CBS Publishers, c2010.Description: 156 p. : ill. ; 22 cmISBN: - 9788123919027
- RS189 .J67 2010
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North South University Library | Non-fiction | General Stacks | RS189.J67 2010 (Browse shelf(Opens below)) | 1 | Available | 32673 | ||
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North South University Library | Non-fiction | General Stacks | RS189.J67 2010 (Browse shelf(Opens below)) | 2 | Available | 32674 | ||
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North South University Library | Non-fiction | General Stacks | RS189.J67 2010 (Browse shelf(Opens below)) | 3 | Available | 32675 | ||
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North South University Library | Non-fiction | General Stacks | RS189.J67 2010 (Browse shelf(Opens below)) | 4 | Available | 32676 |
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| RS189.J67 2010 Pharmaceutical marketing / | RS189.J67 2010 Pharmaceutical marketing / | RS189.J67 2010 Pharmaceutical marketing / | RS189.J67 2010 Pharmaceutical marketing / | RS189.K37 2005 Pharmaceutical drug analysis : methodology-theory-instrumentation pharmaceutical assays-cognate assays / | RS189.K37 2005 Pharmaceutical drug analysis : methodology-theory-instrumentation pharmaceutical assays-cognate assays / | RS189.K37 2005 Pharmaceutical drug analysis : methodology-theory-instrumentation pharmaceutical assays-cognate assays / |
Includes bibliographical references and index.
It is designed to serve as a textbook on marketing of pharmaceutical products for graduate and postgraduate students pursuing courses in marketing management in general and pharmaceutical marketing in particular. This book will also be beneficial to pharmaceutical marketers, medical representatives, and researchers. The book provides an overview of Indian pharmaceutical industry, global pharmaceutical industry, and the US pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behavior. The book also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
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Md. Abdul Hakim
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