The management of technology and innovation : a strategic approach / Margaret A. White and Garry D. Bruton.
Material type: TextLanguage: English Publication details: Mason,OH : South-Western Cengage Learning, c2011.Edition: 2nd edDescription: xxii, 388 p. : ill. ; 24 cmISBN:- 9780538478229
- Management of technology & innovation
- HD45 .W45 2011
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | General Stacks | HD45.W45 2011 (Browse shelf(Opens below)) | 1 | Available | 38291 |
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HD45.T76 2012 Innovation management and new product development / | HD45.T76 2012 Innovation management and new product development / | HD45.T76 2012 Innovation management and new product development / | HD45.W45 2011 The management of technology and innovation : | HD47.D65 2004 Doing business in 2004 : understanding regulation / | HD47.J64 1960 Statistical cost analysis / | HD47.S68 1975 Economic analysis of projects / |
Includes bibliographical references and index.
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
Management
Md. Abdul Hakim
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