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The management of technology and innovation : a strategic approach / Margaret A. White and Garry D. Bruton.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Mason,OH : South-Western Cengage Learning, c2011.Edition: 2nd edDescription: xxii, 388 p. : ill. ; 24 cmISBN:
  • 9780538478229
Other title:
  • Management of technology & innovation
Subject(s): LOC classification:
  • HD45 .W45 2011
Summary: THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD45.W45 2011 (Browse shelf(Opens below)) 1 Available 38291

Includes bibliographical references and index.

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Management

Md. Abdul Hakim

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