E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type: TextLanguage: English Publication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th edDescription: 1 online resource(798 p.)Content type:- text
- computer
- 9780273719601 (pbk. : alk. paper)
- 0273719602 (pbk. : alk. paper)
- HF5548.32 .C43 2009
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
eBook (Electronic Book) | North South University Library | Non-fiction | Online | HF5548.32.C43 2009 (Browse shelf(Opens below)) | 1 | 1 | 500010312 |
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HF5415.32.S35 2015 Consumer behavior / | HF5415.33.E85S3 2012 Consumer behaviour : a European outlook / | HF5548.2.M37 2013 Introduction to information systems / | HF5548.32.C43 2009 E-business and e-commerce management : strategy, implementation and practice / | HF5548.32.E44 2015 Electronic commerce : a managerial and social networks perspective / | HF5548.32.E44 2018 Electronic Commerce 2018 : A Managerial and Social Networks Perspective / | HF5548.32.K56 2016 Digital marketing strategy : an integrated approach to online marketing / |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Management
Business
Sumaiya Kainat Bintey Kohinoor
Badhan Hubert Corraya
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