TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Cron,William L.
TI  - Sales management: concepts and cases 
SN  - 0471191973
AV  - HF5438.4 .D34 1998
U1  - 658.81 
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - Sales management Sales management
KW  - case studies
ER  -