TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation and control 
T2  - The Prentice-Hall International series in marketing
SN  - 0132435101
AV  - HF5415.13 .K64 1997
U1  - 658.8 
PY  - 1997///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -