TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Marketing
SN  - 0324147988
AV  - HF5415 .L2624 2004
U1  - 658.8 
PY  - 2004///
CY  - Mason, OH.
PB  - Thomson/South-Western
KW  - Marketing Marketing
KW  - Management
ER  -