Parry, Mark E. Strategic marketing management : a means-end approach / Mark E. Parry - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series . Includes index. ISBN: 0071372229 LCCN: Subjects--Topical Terms: MarketingManagement LC Class. No.: HF5415.13 / .P336 2002 Dewey Class. No.: 658.8 / P265s