Murphy, Dallas The fast forward MBA in marketing / Dallas Murphy - New York : John Wiley, c1997. - x, 278 p. : ill. ; 27 cm. ISBN: 0471166162 LCCN: Subjects--Topical Terms: MarketingHandbooks, manuals, etc LC Class. No.: HF5415 / .M834 1997 Dewey Class. No.: 658.8 / M972f