TY  - BOOK
AU  - Paul,Dan
AU  - Cox,Jeff
TI  - The cure: enterprise medicine for business: a novel for managers 
SN  - 0471268305
AV  - HD31 .P38 2003
PY  - 2003///
CY  - Hoboken
PB  - John Wiley
KW  - Management
KW  - Leadership
KW  - Organizational effectiveness
N1  - Management; Business
N2  - Story of the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention away from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities
ER  -