Cateora, Philip R.

International marketing / Philip R. Cateora and John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : ill. ; 29 cm. + 1 computer disc (CD ; 3/4 in.) - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.



0071111026 9780070598799


Export marketing
International business enterprises.

HF1416 / .C38 2005