International marketing /
Philip R. Cateora and John L. Graham.
- 12th ed.
- Boston : McGraw-Hill/Irwin, c2005.
- xxxiii, 697 p. : ill. ; 29 cm. + 1 computer disc (CD ; 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071111026 9780070598799
Export marketing International business enterprises.