TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble,John E.
AU  - Strickland,A.J.
TI  - Strategy: winning in the marketplace : core concepts, analytical tools, cases 
SN  - 0072847700
AV  - HD30.28 .T46 2004
U1  - 658.4012 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Industrial management
KW  - Conglomerat e corporations
N1  - Includes index; Management; Marketing & International Business
ER  -