Aaker, David A. Marketing research / David A. Aaker, V. Kumar and George S. Day - 6th ed. - New York : John Wiley, c1998. - xvi, 767 p. : ill., figs., tabs. ; 25 cm. ISBN: 0471170690 LCCN: Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .A14 1998 Dewey Class. No.: 658.83 / A111m