Aaker, David A.

Marketing research / David A. Aaker, V. Kumar and George S. Day - 6th ed. - New York : John Wiley, c1998. - xvi, 767 p. : ill., figs., tabs. ; 25 cm.

0471170690




Marketing research

HF5415.2 / .A14 1998

658.83 / A111m