Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar and George S. Day 
 - 6th ed. 
 - New York :  John Wiley,  c1998. 
 - xvi, 767 p. :  ill., figs., tabs. ;  25 cm. 
<br/><br/><label>ISBN: </label>0471170690 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 1998 
<br/><br/><label>Dewey Class. No.: </label>658.83  / A111m