Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens and Nigel F. Piercy 
 - 9th ed. 
 - Boston :  McGraw-Hill,  c2009. 
 - xv, 784 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making Marketing<br/>Management Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2009 
<br/><br/><label>Dewey Class. No.: </label>658.802  / C898s