Kellogg on marketing / 
edited by Dawn Iacobucci 
 - New York :  John Wiley,  c2001. 
 - xx, 427 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>047135399X 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K437 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K291